How To Be Resourceful In A Slow Growth Economy

Your current identity exists because of the disciplines you’ve been engaged in, and pending any changes, will keep engaging in, in the future. Take an example of someone whose identity isn’t one of a fit person. No matter the effort he puts into becoming fit, he won’t be able to sustain it, because his identity doesn’t match that of a fit person. You need to keep shifting your identity, with your NEW results, skills, emotional state or character. Let’s examine another example. Happy people, aren’t in that state, because of what happens to them or for them, but because of who they’re becoming. They’re happy because of the promises they keep to themselves and others. So, whatever they experience doesn’t change their emotional state. The same goes for peaceful people; they’re peaceful because of what they’ve come to understand about life. UNDERSTANDING brings REST. Ways To Shift Your Identity Your disciplines are the EVIDENCE for your current state in life. The same goes for success....

The discussion in this post is the culmination of weeks of discussing about what constitutes an attractive character, emotional state, and beneficial belief system. Just like success, which is dynamic (see post, What are YOU Becoming!? Pt 7 ), your character, your emotional state and belief system are dynamic as well. You can transform from being unreliable, fearful, doubtful, dishonest, lazy, sad, lethargic, to becoming trustworthy, courageous, honest, happy, passionate, confident, determined and fully persuaded. These are what make up part of your personality, the real you; your IDENTITY. Recap In the post, Being Resourceful Pt 8 , my colleague, talked about the transformative effect of a NEW controlling story/belief system that leaves an impression on you. And, he revealed that the transformation begins in the mind, by meditating on the words that make up the story. He further said, that by backing the story with EVIDENCE, it causes the transformation to coalesce in the soul (you...

In my last post, I ended the discussion by talking about your ideal customer. This week, I will carry on from where I left off, by reiterating that, if you know your ideal customer, you'll know how to sell to them. However, selling starts with your value proposition. What can you offer them, that solves their problem, dissolves their doubt, makes life more pleasant, in a genuine way, that they can relate to or admire? And can you make the proposition unique , such that the competition find it difficult to emulate? Your Area Of Excellence The value proposition, doesn't just stop at making a statement or promise. You, also have to create the value, and provide this value better than anyone else in the market, for a prolonged period. Providing constant value, that the customer raves about, comes from constant innovation. And, to get the highest and best yield, the innovation should be mainly focused on your business's intangibles, such as sales, marketing, advertisement a...

In my last post, I talked about having evidence, to back your belief system. Because without evidence, it ceases to be a system; it exists as a wish, a dream, or hope, without transformative energy. It can’t travel beyond your mind, into your soul. Success is about having faith, NOT hope. And without evidence for success, it won't be granted to you. At every point in time, life is always asking you for your evidence. When you go through difficult times, what's the proof/evidence that you'll come out of it? If you're not constantly producing evidence, you won't be able to go past your goals or even achieve them. Remember,  goals are just mile markers on the path to success - David   Meltzer . What Is Your Evidence? I gave a hint as to the evidence, that needs to be produced, in my last post. And they're things everybody should know, but because people don't know it's important, only a very small percentage stick to it. Now, before I mention it, ...

The question every business leader needs to ask is,  what business am I really in? And you need to keep asking that question periodically, because the answer always changes. The question is dynamic, because, it helps determine where your business is along the value chain, your competitive advantage, your niche and who your target market is. Market Segmentation In this post, I will be discussing market segmentation, which is, who in the market is willing to pay the most for your specialised product/service; that is your target market. If, someone were to answer the first question I posed at the beginning of this post, in light of the discussion, one could say, I'm in the business of putting a smile on people's faces. But, which people are you referring to? Young or old, female or male, black, white, asian or hispanic, high income earner or low income earner, single or married; you need to be specific in your segmentation of the market. Who is your product/service most appe...

In my last post, I hinted on the role of optimisation in business and making business decisions. In order to build a thriving business, you need to optimise; you need to have multiple streams of income. Because you're not in control of the market forces; both micro and macro forces. A new piece of technology, could come on the market, that would render your business inept, if you're only selling one product. That's what the Ipad did to some traditional publication outlets. Or legislators could enact a law, that would increase your cost of production. You need to have multiple legs to stand on. What Is Optimisation? Optimisation is getting the highest and best use/yield from an asset, through multiple test cases. It's extremely difficult to optimise tangible assets, because of their finite nature, except you're a business with deep pockets, but even business executives aren't that naive. The only successful cases are digital products, but it takes a lot of t...

In my last post, I shared about how to develop passion. Now I’ll be answering another plaguing question, How To Be Happy? Happiness is not a permanent fixture, because it’s an emotion; it’s energy in motion. You need to be doing something in order to elicit it. And just like a muscle, you need to keep exercising it to maintain or grow it. So, your question might be, what are the routines needed to elicit happiness on a continuous basis? How To Be Happy Always The answer is in the disciplines you engage in. Happiness is experienced by doing the things needed on the path to success. For more on success, check our series, Being Resourceful Pt 3 - 5.  If you’re not planning to be successful, then you’re planning to be unhappy the rest of your life. But remember, success is relative; to someone else it could be, being a successful homemaker, parent, leader, writer, artist, or business owner. NOTE, don’t confuse happiness with satisfaction. Satisfaction is corruptible (gives y...