Building A Thriving Business (What's at the VERY CORE) Pt 15
In my last post, I ended the discussion by talking about your ideal customer. This week, I will carry on from where I left off, by reiterating that, if you know your ideal customer, you'll know how to sell to them. However, selling starts with your value proposition. What can you offer them, that solves their problem, dissolves their doubt, makes life more pleasant, in a genuine way, that they can relate to or admire? And can you make the proposition unique , such that the competition find it difficult to emulate? Your Area Of Excellence The value proposition, doesn't just stop at making a statement or promise. You, also have to create the value, and provide this value better than anyone else in the market, for a prolonged period. Providing constant value, that the customer raves about, comes from constant innovation. And, to get the highest and best yield, the innovation should be mainly focused on your business's intangibles, such as sales, marketing, advertisement a...