How To Be Resourceful In A Slow Growth Economy

I have shared with you multiple disciplines necessary for success, such as growth, goal achievements, and being attentive to what matters in your life. But there is one which is crucial, and essential to increase your level of success, and that's your controlling  story/belief system. The story you have playing in your subconscious will determine whether you remain stagnant, succeed or fail at trying to succeed. So many limiting stories are developed during the formative years of a child, and it carries on till adulthood; stories like, you're not good enough, only a few make it, you're nothing, you don't deserve it.... To change your life, you need to change your controlling story. Our Subconscious Rules Us 95% of our decisions are controlled by our subconscious, according to research findings. That means our controlling story is responsible for the quality of our life. It affects our relationships, our career route and our lifestyle. Most people are the way they ...

Every living creature strives to reach its maximum potential, except human beings - Jim Rohn. Trees grow as tall as they possibly can, produce as many fruits as they possibly can; giraffes grow as tall as they possibly can, birds fly as high as they possibly can. You won't see a lion who is an herbivore, or venomous creatures who don't use their venom to survive. Every living creature has been programmed to innately be what they are today, including human beings. But, why do MOST humans vie off their path? Why are there only a few peak performers? Because we're the only living creatures that have the ability to choose. The Reason For Emptiness Now, most people choose the wrong path in life, because they've been shown a wrong example. Some are born into it, and others grow up in it. They are constantly shown the wrong movie all their life, so they keep living in it; and because it's not their movie, they don't have any role in it. That's why they feel ins...

Business is all about getting paying customers, for as many times as possible, for the longest duration possible, by leveraging the assets in the business. There are tangible and intangible assets in a business, but where most of the windfall cash is lying dormant, is in the intangible assets, such as marketing, innovation, goodwill, sales, market identity and advertisement. The job of the business leader, is to strategically leverage these assets, to get the best and highest yield possible. Be Strategic The setbacks of techniques/tactics, such as sales techniques, is that they are short term plans, that can be found out by your targeted prospect, and any kind of goodwill generated could be lost. Every business leader should always be thinking long term; looking towards the back-end of every sale. They should be asking,  How much value can I keeping adding to my client? These could be in your marketing, innovation, advertising or pricing. By being a valued expert, rather than...

According to renowned business executive, coach, author, speaker; Jay Abraham, there are 3 ways to grow any business: Increase the number of customers Increase the unit sale of every purchase Increase the frequency of purchase Point 1 Every business leader needs to give their customers incentives for being their lead generators, like, paid trips for high ticket buyers, frequent flyer miles, deals on public holidays or during their birthdays, rewards for frequent buyers (loyalty system) and new member registration, free gift with purchase, the list goes on, but you get the point; right?. Point 2 You also need to increase the amount of sale for every purchase. One may decide to increase the price or sell more inter-related products/services to the customer (cross-sell). I prefer the latter, as that will build more trust with your customer, because they will see it as you taking the time to get to know them. Remember, no one buys a product, without prepping ahead of time on the...

Business is all about getting a customer to sign that deal. Without customers, there won't be any business. The question every business leader needs to ask is where is my business coming from? or where do I want my business to come from? It could be via direct selling, distribution channels, trade shows, events, cold calling or referrals. Whatever the channel your leads come from, you need to be able to convert and close them, by educating them on how your product/service will  benefit  them more than anyone else in the market. How To Get A Paying Customer This can be done in a variety of ways. One of the proven ways is by under selling,  where you lure the lead in, by being an empathic  adviser, rather than a sales person. This starts by listening to the challenge ailing them, which includes following up with questions regarding current solutions, if any, being used by the lead. As the seller, your pitch starts, when the opportunity arises, by tailoring your p...

We all know in every industry, the players are pretty much doing the same things, with the competitive advantage at a variance of roughly 20% - some are slightly doing better or worse. This is what has been termed the red ocean of competition, where there is no distinct differentiation - check out blue ocean strategy by W. Chan Kim and Renee Mauborgne . Any business in that sphere can't thrive, because everyone is looking at edging out the competition; their strategic mind has been switched to survival mode. It takes a business leader who is hungry for growth, to stop the vicious cycle, and look to differentiate, and enjoy a low costing structure. How To Differentiate Your Offering One way is to start by looking at the pain points in your industry; what puts customers off, what intimidates, what frustrates, what makes them not trust, what makes them confused, what makes them fearful. This will enable you to get new customers or create an entirely new area of competition within y...

Of all the resources discussed thus far, none relates more to the title of this series than the discussion of this week. To become courageous, you just need to put yourself in situations that require courage; to become trustworthy, you need to be reliable in your words and actions; to become someone of integrity, you need to always keep the promises made to yourself and others; to become excellent, you need to keep going the extra mile for yourself and others. It seems fairly obvious how to develop most resources at our disposal, but what seems to elude many is how to become passionate. How To Develop Passion It's easy to become passionate about what you love, but not so much, if you don't have an affinity for it. When you're faced with that dilemma, one of the ways out of it, is to ask yourself the right questions. Why am I doing this? What promise am I keeping by doing this? What am I becoming, by doing this?  What contribution am I making, by doing this? Who am I helping...

As a business leader, you can't be the only innovator in the business, else the business will not survive. To have a shot at surviving and even thriving, there has to be multiple innovators at different levels of the business. One of the proven catalysts for innovation in a business is a culture of ownership. Your employees need to start addressing the business and its clients in 1st person, and it starts from the top. As a business leader, you need to stop saying, my business, my people, my clients, but rather say, our business, our people, our clients. This shift in mindset, will make your employees more responsible for the growth of the business and accountable to themselves and one another, on how they use their time and the business's resources. How To Build A Culture Of Ownership A culture of ownership is built by sharing both the losses and successes in the business. It's natural for employees to feel the brunt of management when the business experiences losses, but ...