Building A Thriving Business (What's at the VERY CORE) Pt 3

Hello friends!! I'm back again to stress the point, that as a leader you should focus on what really matters. To help me in the discussion this week, I will be highlighting the vision of Alibaba; one of the foremost e-commerce companies in the world.

The Genesis Of Alibaba

Alibaba started with a MISSION to solve social problems; particularly the problem of supporting SME's, who prior to Alibaba's advent were struggling to support themselves like large corporations. Alibaba helped bridge the gap between an SME and its suppliers, manufacturers and vendors. The success of their vision helped improve the economy of China. And now we know of how, they are attempting to replicate their success in other economies.

A Culture Invested In The Youth

But their vision didn't stop there. It included treating their home country with the same attention as their customers, by providing China's YOUNG population with a great opportunity to spear head their vision. They also believe in modelling their company directives according to employee satisfaction. This in turn empowers the workforce to be committed, creative and resourceful.

Focusing On What Really Matters

To the surprise of many, shareholder satisfaction comes last. They aren't in a race to satisfy their shareholders, because they know that if they are constantly adding value to their customers and employees, it will ensure steady sales and increase in market share.

The Future For Alibaba

Apart from solving the social problems of SME supply chains and unemployment, Alibaba has gotten involved in environmental causes and educational reform in China.

Till next week......


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